Södertälje SK shows why we sponsor local sports
This season, the Södertälje SK women’s team has won everything in the second-highest division. Ten straight wins in as many games and a goal differential of 84-7. We tagged along to a Monday practice in the middle of their preparations for the playoffs to advance to the SDHL. To see how a winning culture is created and sustained. To see how a team is built to believe in and trust one another on every shift.
You’ve seen our caps around town and our posts on social media. Maybe you’ve seen our logo at your local club, too? A large portion of our marketing budget goes directly to community clubs and local sports. That’s where teams are formed for the first time and lifelong relationships are forged. That’s where passion and enthusiasm thrive. For us, this is a given, since we’re often involved in the clubs ourselves. Because we know that’s exactly where trust in one another is built.
Our site manager in Södertälje, Gustav Björk, has spent his entire life working in sports and has learned, above all, that it is there that you learn to trust one another through thick and thin.
“And for us, it goes without saying that we’d sponsor a club that includes everyone in sports—boys and girls, elite athletes and recreational players alike. When we also look at SSK’s women’s program and how they believe in one another, it inspires us right into our garage.” We’ve been following the women’s team’s progress and are keeping our fingers crossed that they’ll move up this year,” says Gustav.
“Whatever it takes”
Canadian hockey is characterized by a fast pace and endless creativity. At the same time, it’s their mentality that stands out the most—especially when it matters most. It’s said that if Canada makes it to a final, they’ll win it.
At Södertälje SK, center Hunter Mosher has tallied 35 points (15+20) in ten games, and we sat down with the Canadian player to hear her thoughts on a winning culture and to find out how she motivates her teammates during a typical Monday practice.
– Ooh, that’s tough. It’s the eternal question in ice hockey, and for me, it means giving 110 percent of myself. Blocking shots, breaking up passes—anything to help us win. It doesn’t matter if I get injured. As long as we win, it’s a victory,” says Hunter Mosher, SSK’s assistant captain, adding:
“Every play and every second counts in a game, and you just have to go in headfirst. All the way. And whether it’s practice or a game, I love pushing the team to train hard and keep that winning mentality alive,” Hunter concludes.
We also took the opportunity to present the team with their playoff jersey and wish them the best of luck in their quest for a spot in next year’s SDHL.
Whatever it takes.
